The main goal for Glend was to revamp its brand to align with its core idea and target audience, ensuring greater cohesion across all elements. In this case, it was a gluten-free product marketplace that also aimed to build a community through its social media platforms. To achieve this, we used warm and vibrant colors, along with a fun and casual aesthetic. This approach was not only intended to capture attention but also to convey the brand's closeness and warmth.